Overview
Developed a full-featured e-commerce website for Catharsis, serving as the brand's primary digital storefront. The project focused on translating the brand's unique identity into a highly functional online shop that makes product browsing, cart management, and checkout as seamless as possible for customers.
Key Features & Contributions
- E-Commerce Architecture: Built a robust digital storefront using WordPress and WooCommerce, allowing for easy product catalog and inventory management.
- Payment & Logistics Integration: Configured secure payment gateways and shipping calculation methods to ensure a smooth, trustworthy checkout process.
- Brand Identity Integration: Customized the user interface and visual aesthetics to perfectly align with Catharsis's brand guidelines and target audience.
- Optimized Shopping Experience: Implemented a mobile-first, responsive design to guarantee flawless navigation across desktops, tablets, and smartphones.
- Performance & SEO: Optimized page load speeds and implemented basic technical SEO to improve product visibility on search engines.
Tech Stack: WordPress, WooCommerce, PHP, CSS/HTML